Brand History

The story began in 2006, when David Morales and Emma Wakelin opened a fashion company making illustrated street-chic women’s clothing.  The young creators met at the University of Cape Town, where they conceptualised the brand that would integrate illustrative art and fashion. Cape Town’s art and fashion savoir-faire and its congenial manufacturing sites favoured the growth of Pink Ant clothing, and soon David Morales and Emma Wakelin supplied various retail stores in Johannesburg and Cape Town.

By 2007, the brand’s distinct clothing designs and illustrative art could be seen in every major South African fashion, lifestyle and art magazine. Pink Ant then developed another competitive strength by moving into the sole art fiefdom. During this time the brand gained more direction and prestige within the fashion and the art industries.

In 2008, Pink Ant’s singular and imaginative vision attracted critical attention from major design companies and opinion-formers – and will continue so to do as its Managing Directors innovate technique developments and product expansions, yet to be seen.